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The cost of being wrong

The cost of being wrong is less than the cost of doing nothing.
Seth Godin

You’ve probably heard the saying, “There’s no such thing as bad publicity”. Whether or not you believe this to be true, the same could be said about spending money on your business marketing. We’re firm believers in the mentality that you are better off doing something, than nothing at all. But, of course, it is better to maximize your time and spend your money wisely. You need to be strategic, logical and, of course, measured in all marketing and design elements.

Marketing and business branding should never stop, period. If you’re business is busy today, it may not be tomorrow. You cannot afford to not be marketing, especially in today’s competitive and polluted marketplace. The cost of being wrong (but at least being visible in the marketplace) is far less than the cost of sitting on your hands, doing nothing, hoping for something to change. We live in a world today that is like nothing we have ever experienced before. It is now easier than ever to gain attention from the right people. All you need is help to make sure that the attention you gain is constructive, sustainable and will make you money!

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