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7 Steps to Success

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7 Steps to Success

When it comes to business branding, some businesses will have a really clear vision of what they want, while others are open to letting us take the reins and lead the way…either way, that’s okay!


Our 7-step design process makes sure that we use your time (and money) effectively to get the logo and business style you’re looking for. We welcome suggestions from clients, colour preferences or images that inspire you.

1. Briefing
The Vault team really values developing one-on-one relationships with our clients. Our design process begins with a face-to-face meeting with you to discuss your vision for the project, any style preferences you have in mind, your target audience and business/marketing goals. Following this meeting, we will be able to provide you with an in-depth and custom quotation for your project. It’s a casual, obligation free chat, think of it as a coffee with friends.

2. Quotation
Following our initial meeting, the team will develop a quote that incorporates each element of your project broken down by cost. We are firm believers in being transparent every step of the way, so our clients love that they can clearly see where their money is being spent.

3. Deposit
Once you are satisfied with the quotation and wish to commence, a 50% deposit for the project will fall due.

4. Commencement of project
During the initial commencement stage of the project, the Vault team will work with you to identify your competitors, market leaders and brand styles that have caught your eye. This style preference process will allow us to gain insight into the types of brands that resonate with you and what you want to achieve in your business branding. From here, we will put together mood board concepts and develop style options that we feel are best suited to your business.

5. Conceptual Phase
This is where it starts getting exciting! You have selected your favourite mood board and now, we’re ready to get to work. The conceptual phase brings everything together that we have learned about your business so far, to start creating your business branding. We will develop design concepts for you to choose from (quantity depends on original quotation).

6. Revision
So, you have seen the design concepts, you like one but want to add a bit of this and a bit of that… that’s ok! Our revision period allows you to select elements of each logo concept to combine, change or adapt depending on what you like best! Or, you might be sold on one concept and require no revisions at all!

7. Final Artwork and Handover
Once you have approved your final logo design, you will be presented with high resolution, print ready versions of your logo in various formats through Dropbox.

Please note: Working files for our designs will not be provided to clients, under any circumstances. Sorry, that sounds sinister… let us explain.


So that’s it! See, we promised it would be easy! You are now ready to take your business to the world and conquer. Of course, you aren’t alone. The Vault team can be with you every step of the way, from concept to marketing to long term consulting and advice. Just reach out, whenever you need.

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